Business Strategy: Can Outsourcing Your Marketing Save Your Business Money?

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As a business owner, you’re always looking for ways to maximize efficiency and profitability. One powerful way to do that? Outsourcing your marketing.

Outsourcing- what is it?

Put simply, outsourcing is hiring an individual or a team of people to manage tasks while using their own resources, expertise and tools- rather than hiring someone in-house to manage multiple roles. 

How Can Outsourcing Benefit My Business?

Start ups and established businesses can garner great benefit by outsourcing their marketing tactics. 

  • For startups and small businesses: Budget constraints, time limitations and expertise can make it a challenge to create and execute necessary marketing strategies. Outsourced teams provide access to experts without costing you full-time overhead.
  • For larger companies: Keeping your team focused on core business operations while reducing payroll and benefit costs makes outsourcing a smart financial decision.

The Top Benefits of Outsourcing Your Marketing

Outsourced services aren’t only about saving money- the right marketing experts can achieve a strategic advantage for your brand over your competitors.

Which Marketing Tactics Should I Secure Help With?

The top marketing functions that should be outsourced are:

  • Social media content creation and management
  • Search engine optimization (SEO)
  • Website development and updates
  • Paid advertising (Google Ads, social media ads, etc.)
  • Email marketing campaigns

The Bottom Line: Your Time = Your Money

There are many components of implementing marketing campaigns- website editing, SEO tactics, managing paid ads- each of which pull you away from attaining business growth. 

Just like you would hire an electrician to perform work in your home, you should be calling a marketing expert to provide efficiency, compliance and results.

If you’re ready to save time and money while leveling up your marketing- let’s talk!

About the Author
About the Author

Heather Tomlinson is the founder and owner of Key Concepts Marketing. Heather has been a sales and marketing professional for 15 years, earning her Bachelor’s degree in 2007 from the University of Texas Pan American, now UTRGV, in Edinburg, Tx. Originally from Mission, Tx, in the Rio Grande Valley, she interned, then was hired on at a full-service marketing agency in McAllen, Texas. Heather spent several years working on client accounts and project management until her children were born.

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