Key Concepts Marketing

About Us

Modern Marketing Experts

Receive comprehensive solutions to all of your marketing needs.

Google and Meta Partner

Get access to tools and expertise that can help you with your SEO and digital marketing needs.

Dedicated Account Manager

Work with a direct point-of-contact who understands your business and can communicate your needs to the entire team.

Clear and Concise Reporting

Track your return on investment and make informed decisions about future marketing efforts.

Who We Are

Key Concepts Marketing (KCM) is your trusted partner for comprehensive marketing solutions. As a full-service agency, we specialize in working with businesses and brands of all sizes, utilizing both traditional and digital marketing strategies to drive success.

At KCM, our dedicated team is committed to helping established or new businesses businesses generate high-quality leads through proven marketing techniques. We take pride in our approach of fostering long-term relationships with our clients, prioritizing their growth and success over short-term gains. Unlike other agencies, we believe in the power of building lasting partnerships that yield remarkable results.

Large Enough to Deliver Real Results. Small Enough to Give Exceptional Customer Service.


Brands Large or Small, We Help Them All


Business-to-Business (B2B)





Service Industries


Oil & Gas



Rancher/Beef Sales


Meet the KCM Team

Content Creator/Social Media Manager

Social Media Manager

Lisa Martz

Social Media Strategist

Service Area

Central Texas

La Vernia

San Antonio



New Braunfels

Southeast Texas



El Campo



The Benefits of Working with a Marketing Agency

When you partner with Key Concepts Marketing, you get access to a team of experienced professionals with specialized skills to develop and implement effective marketing strategies to achieve your business goals. Learn more about how partnering with KCM can help your business.

Adaptability and Responsiveness

We specialize in creating and executing marketing strategies and have dedicated teams READ MORE

More Resources

As a full-service marketing agency, we have more resources than solo marketers or internal teams READ MORE

New Technologies and Trends

We have the ability to keep up with the fast-moving industry trends and the ever-changing digital landscape READ MORE

A Collaborative Approach

At Key Concepts Marketing, we have a more collaborative approach, which involves working closely with our clients READ MORE

We Live To Help Businesses Like Yours

Every business wants to grow in one way or another. Whether you’re a local start-up, a family business, or a well-established company, our team can deliver the marketing consultation, strategy and services you need to grow and outperform the competition.

Schedule a FREE Consultation Today

Heather Tomlinson


Heather Tomlinson is the founder and owner of Key Concepts Marketing. Heather has been a sales and marketing professional for 15 years, earning her Bachelor’s degree in 2007 from the University of Texas Pan American, now UTRGV, in Edinburg, Tx. Originally from Mission, Tx, in the Rio Grande Valley, she interned, then was hired on at a full-service marketing agency in McAllen, Texas. Heather spent several years working on client accounts and project management until her children were born.

Heather has been an active part of the La Vernia community since her family’s arrival in 2013, using and applying her expertise while participating in various non-profit organizations. In the Fall of 2019, Heather recognized the need for marketing services in a greater capacity and founded Key Concepts Marketing in April of 2020.

Heather enjoys volunteering with the La Vernia Food Pantry, SA Food Bank, and One Day with God prison ministry. She also serves as a member of the Greater La Vernia Chamber of Commerce and is co-founder of Common Grounds La Vernia.

When she is not working or volunteering, she enjoys hiking, traveling, reading, trying new restaurants, and spending time with her husband, two children, family, and one spoiled dog. Heather enjoys getting to know each business owner and their unique strengths and challenges while bringing them fresh ideas for growth, strategy and providing them a helping hand.

Jennifer Mann

Chief Operating Officer

Jennifer Mann serves as the Chief Operating Officer at Key Concepts Marketing. With a relentless drive for success, she spearheads the company’s capabilities and collaborates closely with clients to develop and execute tailored marketing strategies that drive revenue growth. Drawing upon her experience in non-profit organizations and organizational growth, Jennifer is dedicated to assisting clients in achieving heightened business growth and visibility. Her commitment to excellence ensures that Key Concepts Marketing surpasses customer satisfaction, retention, and overall company goals.

Jennifer is not only an exceptional public speaker but also a seasoned presenter with a rich portfolio spanning a variety of subjects. Her passion lies in sharing her insights through captivating presentations, with a particular focus on leadership and marketing. Jennifer possesses the unique ability to customize her talks to suit the specific requirements of any industry or conference. She would love the opportunity to speak to your organization or business. 

Jennifer graduated with her Bachelor’s of Science degree in Communication from the University of Houston-Victoria. She is currently pursuing her Masters Degree in Strategic Communication and Digital Strategy at the University of Oklahoma. She started working with Key Concepts Marketing in July of 2021 as a Digital Marketing Specialist. Residing in Victoria, Texas, she has established herself as an integral member of the community. Jennifer actively engages with various organizations. Presently, she is the President for the Victoria Professional Express Network, a chapter of the American Business Women’s Association. Additionally, Jennifer has made substantial contributions to the Victoria Chamber of Commerce Ambassador Board of Directors and multiple school PTO Board’s. Her exceptional accomplishments have been recognized through multiple Women of the Month awards presented to her by the Victoria Professionals Express Network. Jennifer is also Google Certified in Google Analytics and Google Business Profile which allows her to make data-driven decisions for any business that she gets to work with. She is married to her husband, Josh, and together they have two children; Calleigh and Benjamin. Jennifer and her family are avid bowlers and both of her children compete on a competitive bowling team. She enjoys eating sushi and spending time with her friends and family.

Alexis Adams

Content Creator & Social Media Manager

Alexis joined the Key Concepts team in June 2021. As a content creator, Alexis creates dynamic and compelling graphics to garner greater brand recognition. She works with our team on client branding, bringing her creativity while providing content for the clients with the desire to see their business thrive and customer base grow.

Alexis lives in San Antonio with her children and rescue dog, Ollie.

Kate Doucet

Social Media Manager ka**@ke******************.com

Kate joined Key Concepts in December of 2022 as the Social Media Manager. Originally from Kinder, Louisiana. During her college years, her focus was in photography, web design, and video editing. In 2010 she earned her Degree in Commercial Art and Graphic Design, then focused her time and energy in photography after graduation; which she continues today.

Shortly after marrying her husband, they were relocated to Corpus Christi, TX for her husband’s career in the Oil and Gas Industry; where they stayed for 5 years until another relocation brought them to wonderful La Vernia in 2015. Kate says they absolutely love the small town vibes that make them feel as if they are back home in Southwest Louisiana.

When she is not juggling work, she is always on the go with 2 busy kiddos in sports. She is team mom to the La Vernia Lady Bears Youth Fast-pitch select softball team, to which her husband is head coach of their daughter’s 12U team. She is also team-mom to their daughter’s club volleyball team out of Hill’s Gym in La Vernia. When Kate isn’t at a ballpark or a gym, she enjoys the company of close friends and family, essentially meaning that she loves to cook and feed them.

Lisa Martz

Social Media Strategist 

Lisa Martz recently joined Key Concepts Marketing as a social media strategist. She holds a B.F.A. degree in English and is currently pursuing a Master’s degree in Strategic Communications. Lisa is passionate about creating impactful stories and has worked in the non-profit and higher education sectors, managing large accounts.

Originally from Texas, Lisa moved to La Vernia with her husband when he separated from the military. She is a proud mother of three children – Ava, Cooper, and Conrad, and has two dogs, Scout and Aspen. Lisa and her family enjoy spending time outdoors and gardening in their free time, and her oldest daughter, Ava, participates in competitive English riding.

We Can Be Flexible and Responsive

Internal marketing departments are often overwhelmed with day-to-day tactical grind, which makes it difficult for marketers to put up their feet and focus on strategic initiatives. On the other hand, marketing agencies like Key Concepts Marketing specialize in creating and executing marketing strategies and have dedicated teams to work on each project, allowing us to be more responsive and adapt to changes quickly.

We Have More Resources

As a full-service marketing agency, we have more resources than solo marketers or internal teams, including access to the latest tools and technologies, as well as experienced professionals in various areas of marketing. This means that we are better equipped to handle complex projects and can provide our clients with a wider range of services than internal teams or solo marketers.

We Keep Up With New Technologies and Trends

An advantage of working with a marketing agency like KCM is our ability to keep up with the fast-moving industry trends and the ever-changing digital landscape. We have our finger on the pulse of the latest industry developments and are constantly learning and adapting to stay ahead of the competition. This allows us to quickly pivot strategies and stay ahead of the curve, ensuring our clients remain competitive.

We Take a Collaborative Approach to Marketing

At Key Concepts Marketing, we have a more collaborative approach, which involves working closely with our clients to ensure that our marketing strategies are aligned with their overall business objectives. This ensures that the marketing efforts are more effective in driving business growth and meeting the client’s goals. In contrast, internal marketing teams may be limited by their organization’s culture and hierarchy, which can hinder their ability to be flexible and responsive.

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