When it comes to marketing, content is king. Content marketing is the process of planning, creating, distributing, sharing, and publishing content through various channels such as social media, blogs, websites, podcasts, and more to reach your target audience and increase brand awareness, engagement, and loyalty.
For many business owners, the mere mention of a recession can cause panic and anxiety. Historically, this fear of the unknown has caused many business owners to scale back on different self-serving parts of their business such as marketing and advertising in an effort to cut operating costs.
Local SEO (Search Engine Optimization) is the process of optimizing websites for local search results. It involves optimizing on-page elements such as title tags, meta descriptions and keywords, as well as making sure that the website is properly indexed by search engines.
A proper social media manager starts with strategy. They dive in deep to determine your target audience. Without knowing your target audience, it is difficult (or more like a guessing game) to determine what social media channels will serve your company or organization best.
Key Concepts Marketing is a full-service marketing agency serving all of Central, East and South Texas. Based in La Vernia, Texas, we work with businesses of all sizes on traditional and digital marketing.
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