Key Concepts Marketing

Search Engine Marketing

Search Engine Marketing Services

Search engine marketing is an essential digital marketing strategy that businesses can use to reach their target audience. Examples of SEM include PPC (Pay-Per-Click) ads, Google Shopping ads, and GLS (Google Local Services) ads. PPC refers to paid advertising on search engines, social media platforms, or other websites, where advertisers pay a fee every time a user clicks on their ad. 

Why You Should Make Paid Digital Marketing Part of Your Strategy

SEM is important for businesses for several reasons. First and foremost, it can significantly increase a business’s visibility online and drive targeted traffic to their website. With the right paid advertising strategy, businesses can reach their ideal customers precisely when they are searching for products or services like theirs. This can lead to more conversions, sales, and ultimately, a higher return on investment (ROI).

Moreover, SEM campaigns are highly measurable, which means businesses can easily track their performance and adjust their strategies based on data and insights. This allows businesses to optimize their campaigns, improve their targeting and messaging, and ultimately, get better results from their advertising efforts.

Jennifer Mann

Partner With Us For Results You Can Measure

Working with a marketing agency like Key Concepts Marketing can help businesses leverage the power of search engine marketing more effectively. The team at KCM has the expertise and experience needed to create and execute successful SEM campaigns, from conducting thorough keyword research to writing compelling ad copy. We also have access to advanced tools and technologies that allow us to track and analyze campaigns’ performance, identify areas for improvement, and make data-driven decisions.

Learn More From Our PPC Experts

Content Marketing: An Essential Part Of Your Marketing Strategy

When it comes to marketing, content is king. Content marketing is the process of planning, creating, distributing, sharing, and publishing content through various channels such as social media, blogs, websites, podcasts, and more to reach your target audience and increase brand awareness, engagement, and loyalty.

Read More »


PPC, or pay-per-click, is a type of Google and/or Bing ad in which advertisers pay each time a user clicks on one of their ads. PPC can benefit your business by driving more targeted traffic to your website, increasing brand awareness and credibility, and helping you reach your target audience more effectively.

SEM, or search engine marketing, refers to the process of using paid advertising to improve your website’s visibility on search engine results pages (SERPs). SEO is different from SEM, which focuses on optimizing your website and content to improve your organic rankings on SERPs.

We can help you develop and implement a comprehensive PPC and SEM strategy that includes keyword research, ad copywriting, campaign setup and management, and ongoing monitoring, analysis, and reporting. Our team can also help you optimize your campaigns to improve your results and ROI over time.

The cost of running a PPC campaign can vary depending on factors such as the competitiveness of your industry, the quality of your ads and landing pages, and your bid strategy. To manage your budget effectively, it’s important to set clear goals and budget limits, track your spending and results closely, and adjust your campaigns as needed to optimize your results and ROI.

To measure the success of your SEM campaigns, you can track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS). The team at KCM can help you set up and track these metrics effectively and provide ongoing reporting and analysis to help you optimize your campaigns and achieve your goals.

What Our Partners Have To Say

Brandon WakefieldBrandon Wakefield
18:39 18 Dec 23
10/10. they do an amazing job making my business look more professional and appealing online. Would recommend to everyone.
Clint MartinClint Martin
12:14 13 Oct 23
Heather and her team at Key Concepts rescued us from a nightmare of previous web designers. They took over and redesigned our web page to make it more user friendly and has helped generate lots of sales. They are very responsive if we have issues and take care of any web page issue very quickly. Highly recommend!
Steve JacksonSteve Jackson
17:37 12 Oct 23
From start to finish the entire team that I had the pleasure of dealing with was awesome!
Francine AntistaFrancine Antista
17:04 24 Aug 22
Key Concepts Marketing is wonderful to work with! They're knowledgeable, patient and listen to your needs while being friendly and professional. 10 out of 10!!
Shayler SymShayler Sym
22:52 21 Aug 22
Heather is amazing! She’s always on top of her work with communicating fast and getting everything done for you quickly! 10 out of 10!
Megan lingoMegan lingo
02:06 16 Nov 21
Heather and her team will be an asset to your business. Her professionalism and creativity will exceed your expectations. The ability to take the work load off of your plate will free up your time as a business owner. In addition her strategies and game plan will increase revenue.
The Time Is Now

Partner with the PPC experts at Key Concepts Marketing and start seeing real results.

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