Key Concepts Marketing

Eggemeyer Land Clearing

Record breaking sales amidst the COVID pandemic/shutdown

Eggemeyer Land Clearing is a New Braunfels based land clearing and brush recycling facility. They have been in business for over twenty years. Their centrally located yard is a hub for landscapers and homeowners to dispose of brush, and commercial customers to purchase wholesale landscaping supplies. Eggemeyer manufactures custom soil blends, dyed mulch and other organic products.

Eggemeyer Land Clearing sought an agency to help capture the exponential growth in Central Texas. A one stop shop for all media buys and marketing efforts. A flexible, analytical approach to adjusting quarterly budgets. 

Brookfield hired Key Concepts Marketing in 2020 to manage their Paid Digital Services and help with launching a new master-planned community, Easton Park, targeting millennials and first-time home buyers. The campaign objective was to drive a quality attendance to the grand opening event who in turn would decide to buy in the short-term.


We had to inform new residents that the facility is open to the public, as well as educate the consumer on the benefits and convenience of using the Eggemeyer yard rather than a free, local alternative.

Our Strategy

We ran a mix of traditional and digital advertising during the 2020 shutdown. As time progressed, we shifted traditional advertising dollars over to digital ads. We saw X % increase in website traffic from PPC and FB ads. Organic social media and a billboard campaign brand awareness.


In its 4-week run, the digital campaign generated 510 RSVPs and drove over 1,000 people to the grand opening event.

More importantly, the campaign kick-started sales which achieved complete sellout of Easton Park’s Phase 1 of 176 homes.

Who Is Key Concepts Marketing?

Key Concepts Marketing (KCM) is your trusted partner for comprehensive marketing solutions. As a full-service agency, we specialize in working with businesses and brands of all sizes, utilizing both traditional and digital marketing strategies to drive success. Our dedicated team is committed to helping established businesses generate high-quality leads through proven marketing techniques. We take pride in our approach of fostering long-term relationships with our clients, prioritizing their growth and success over short-term gains. Unlike other agencies, we believe in the power of building lasting partnerships that yield remarkable results.

Discover more about our agency, our expertise, and how we can tailor our services to meet your unique needs. Stay connected with us on your preferred social media platforms to stay up-to-date with the latest industry insights and trends. Alternatively, if you prefer a more personal touch, don’t hesitate to reach out to us directly at (210) 201-7029. Our team is eager to discuss your marketing objectives and collaborate on driving your business forward.

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Benefits from Using Key Concept’s Paid Digital Services

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