Receive comprehensive solutions to all of your marketing needs.
Get access to tools and expertise that can help you with your SEO and digital marketing needs.
Work with a direct point-of-contact who understands your business and can communicate your needs to the entire team.
Track your return on investment and make informed decisions about future marketing efforts.
Key Concepts Marketing (KCM) is your trusted partner for comprehensive marketing solutions. As a full-service agency, we specialize in working with businesses and brands of all sizes, utilizing both traditional and digital marketing strategies to drive success.
At KCM, our dedicated team is committed to helping established or new businesses businesses generate high-quality leads through proven marketing techniques. We take pride in our approach of fostering long-term relationships with our clients, prioritizing their growth and success over short-term gains. Unlike other agencies, we believe in the power of building lasting partnerships that yield remarkable results.
Founded in April 2020 by Heather, Key Concepts Marketing began as a social media management company with a mission to help small businesses enhance their online presence. As Heather worked closely with her clients, she quickly identified a growing need for comprehensive marketing services. Recognizing this opportunity, Heather expanded the company’s offerings to provide a full suite of marketing and advertising solutions. Today, Key Concepts Marketing serves businesses of all sizes, delivering tailored strategies to meet their unique marketing needs and help them achieve their growth goals. From social media management to brand development, digital marketing, and beyond, Key Concepts Marketing is committed to driving success for businesses at every stage.
At Key Concepts Marketing, our mission is to unlock the potential of businesses by providing innovative and comprehensive marketing solutions. Our commitment is to plan, develop and execute a well rounded marketing approach, catered to your industry, to ensure your business is positioned as the thought leader in your industry. Integrity, transparency and ethical practices are the cornerstone to our operations. We conduct our business with the highest level of professionalism, honesty and respect
Key Concepts Marketing is thrilled to support businesses in the South Central Texas region as the population continues to grow. We envision a future where our innovative strategies, advanced technology, and deep industry expertise empower businesses to achieve unprecedented success in their marketing endeavors. Our vision extends beyond short-term gains; we envision building lasting relationships with our clients, based on mutual trust, collaboration, and shared success.
Senior Social Media Manager
Social Media & Website Manager
Social Media & Client Relations Manager
Social Media Manager
Digital Marketing Specialist
UI/UX website developer
Marketing practitioners must recognize that they not only serve their enterprises but also act as stewards of society in creating, facilitating, and executing the efficient and effective transactions that are part of the greater economy.
Key professional values:
- We will tell the truth in all situations and at all times.
- We will honor our explicit and implicit commitments and promises.
- We will make strenuous efforts to serve the needs of our customers.
- We will avoid using coercion with all stakeholders.
- We will acknowledge the social obligations to stakeholders that come with increased marketing and economic power.
- We will recognize our special commitments to economically vulnerable segments of the market such as children, the elderly, and others who may be substantially disadvantaged.
- We will represent our products in a clear way in selling, advertising, and other forms of communication; this includes avoidance of false, misleading, and deceptive promotion.
- We will reject manipulations and sales tactics that harm customer trust.
- We will not knowingly participate in material conflicts of interest.
- We will value individual differences even as we avoid stereotyping customers or depicting demographic groups (e.g., gender, race, or sexual orientation) in a negative or dehumanizing way in our promotions.
Standards of Practice Advertisers “must recognize an obligation, not only to their clients, but to the public, the media they employ, and to each other. … Unethical competitive practices in the advertising agency business lead to financial waste, dilution of service, diversion of manpower, loss of prestige, and tend to weaken public confidence both in advertisements and in the institution of advertising.”
We, the members of the American Association of Advertising Agencies, in addition to supporting and obeying the laws and legal regulations pertaining to advertising, undertake to extend and broaden the application of high ethical standards. Specifically, we will not knowingly create advertising that contains:
When you partner with Key Concepts Marketing, you get access to a team of experienced professionals with specialized skills to develop and implement effective marketing strategies to achieve your business goals. Learn more about how partnering with KCM can help your business.
We specialize in creating and executing marketing strategies and have dedicated teams
As a full-service marketing agency, we have more resources than solo marketers or internal teams
At Key Concepts Marketing, we have a more collaborative approach, which involves working closely with our clients
We have the ability to keep up with the fast-moving industry trends and the ever-changing digital landscape
Key Concepts Marketing is a full-service agency based in La Vernia, Texas, proudly serving businesses across Central, East, and South Texas. As a fully remote team, we’re equipped to partner with clients anywhere in the U.S., delivering both traditional and digital marketing solutions tailored to your needs.
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Owner/Principal
[email protected]
Heather Tomlinson is the founder and owner of Key Concepts Marketing. Heather has been a sales and marketing professional for 15 years, earning her Bachelor’s degree in 2007 from the University of Texas Pan American, now UTRGV, in Edinburg, Tx. Originally from Mission, Tx, in the Rio Grande Valley, she interned, then was hired on at a full-service marketing agency in McAllen, Texas. Heather spent several years working on client accounts and project management until her children were born.
Heather has been an active part of the La Vernia community since her family’s arrival in 2013, using and applying her expertise while participating in various non-profit organizations. In the Fall of 2019, Heather recognized the need for marketing services in a greater capacity and founded Key Concepts Marketing in April of 2020.
Heather enjoys volunteering with the La Vernia Food Pantry, SA Food Bank, and One Day with God prison ministry. She also serves as a member of the Greater La Vernia Chamber of Commerce and is co-founder of Common Grounds La Vernia.
When she is not working or volunteering, she enjoys hiking, traveling, reading, trying new restaurants, and spending time with her husband, two children, family, and one spoiled dog. Heather enjoys getting to know each business owner and their unique strengths and challenges while bringing them fresh ideas for growth, strategy and providing them a helping hand.
Chief Operating Officer
[email protected]
Jennifer Mann serves as the Chief Operating Officer at Key Concepts Marketing. With a relentless drive for success, she spearheads the company’s capabilities and collaborates closely with clients to develop and execute tailored marketing strategies that drive revenue growth. Drawing upon her experience in non-profit organizations and organizational growth, Jennifer is dedicated to assisting clients in achieving heightened business growth and visibility. Her commitment to excellence ensures that Key Concepts Marketing surpasses customer satisfaction, retention, and overall company goals.
Jennifer is a seasoned presenter and public speaker with a rich portfolio spanning a variety of subjects. Her passion lies in sharing her insights through captivating presentations, with a particular focus on leadership and marketing. Jennifer possesses the unique ability to customize her talks to suit the specific requirements of any industry or conference. She would love the opportunity to speak to your organization or business.
Jennifer is a strategic marketing professional with a Master’s degree in Strategic Communication and Digital Strategy from the University of Oklahoma. She also earned a Bachelor’s degree in Communication from the University of Houston-Victoria. With a strong foundation in digital strategy, branding, and effective communication, Jennifer brings both academic expertise and hands-on experience to help businesses grow through thoughtful, data-driven marketing solutions. Jennifer is also Google Certified in Google Analytics and Google Business Profile which allows her to make data-driven decisions for any business that she gets to work with. Residing in Victoria, Texas, she has established herself as an integral member of the community. Jennifer actively engages with various organizations. She served as President of the Victoria Professional Express Network, a chapter of the American Business Women’s Association for the 2023-2024 year and is currently serving in the role of President-Elect where she will take on her second term of office in August of 2026. Jennifer was recently appointed to the ABWA National Credentials Committee. Additionally, Jennifer has made substantial contributions to the Victoria Chamber of Commerce Ambassador Board of Directors and multiple school PTO Board’s. Her exceptional accomplishments have been recognized through multiple Women of the Month awards presented to her by the Victoria Professionals Express Network. She was also selected as the 2025 Woman of the Year for the Victoria Professional Express Network.
Jennifer is married to her husband, Josh, and together they have two children, Calleigh and Benjamin. A proud sports mom, she loves cheering on her kids from the sidelines and even coaches her daughter’s youth volleyball team. Jennifer is committed to being fully present for her family while continuing to grow in her professional journey. In her free time, she enjoys sushi nights, quality time with friends, and making memories with her loved ones.
Senior Social Media Manager
Intern
With over 30 years of professional experience and a recent associate’s degree in Social Media and Digital Marketing, Michelle brings a unique blend of life experience, creativity, and digital savvy to Key Concepts Marketing. As a first-generation, nontraditional student, she’s passionate about lifelong learning and impactful communication.
Michelle previously served as a Social Media Specialist for the Alamo Colleges District, where she managed content, created multimedia assets, and boosted community engagement. Her background in marketing, PR, and community outreach gives her a strong ability to connect with diverse audiences through compelling storytelling. This summer, she’s excited to contribute fresh ideas and support innovative campaigns.
Content Creator & Social Media Manager
Alexis joined the Key Concepts team in June 2021. As a content creator, Alexis creates dynamic and compelling graphics to garner greater brand recognition. She works with our team on client branding, bringing her creativity while providing content for the clients with the desire to see their business thrive and customer base grow.
Alexis lives in San Antonio with her children and rescue dog, Ollie.
Social Media Manager
Kate joined Key Concepts in December of 2022 as the Social Media Manager. Originally from Kinder, Louisiana. During her college years, her focus was in photography, web design, and video editing. In 2010 she earned her Degree in Commercial Art and Graphic Design, then focused her time and energy in photography after graduation; which she continues today.
Shortly after marrying her husband, they were relocated to Corpus Christi, TX for her husband’s career in the Oil and Gas Industry; where they stayed for 5 years until another relocation brought them to wonderful La Vernia in 2015. Kate says they absolutely love the small town vibes that make them feel as if they are back home in Southwest Louisiana.
When she is not juggling work, she is always on the go with 2 busy kiddos in sports. She is team mom to the La Vernia Lady Bears Youth Fast-pitch select softball team, to which her husband is head coach of their daughter’s 12U team. She is also team-mom to their daughter’s club volleyball team out of Hill’s Gym in La Vernia. When Kate isn’t at a ballpark or a gym, she enjoys the company of close friends and family, essentially meaning that she loves to cook and feed them.
Social Media Manager
Hi, I’m Bryce Simmons, and I’m excited to join the incredible team at Key Concepts Marketing! With years of experience in marketing and social media, I’ve had the privilege of working on a variety of projects, from promoting residential communities to collaborating with brands like New Balance and Antinoz Café.
On a personal note, I have a deep passion for fashion, recently attending Paris Fashion Week—an unforgettable experience that fueled my creativity and inspiration. Outside of work, I love embracing the great outdoors through camping and hunting, finding balance and perspective in nature.
I’m thrilled to bring my skills and enthusiasm to Key Concepts Marketing and can’t wait to contribute to the team’s success!
Digital Marketing Specialist
I graduated from Penn State in 2022, and since then, I’ve been immersed in the world of digital marketing, constantly seeking ways to expand my skills and connect with others. I’m passionate about both the technical and creative sides of marketing, and I’m eager to bring that enthusiasm to the team.
Outside of work, you can find me playing guitar, watching Law and Order, and enjoying cartoons from the old days, like Pink Panther. Music is a huge part of my life, and I’m especially drawn to symphonic metal and metallic genres, which often fuel my creative energy. I’m also a fan of simulators like American Truck Simulator and Microsoft Flight Simulator—they provide a fun escape and are another outlet for my love of technology.
I’m also an avid follower of tech trends, with Linus Tech Tips (LTT) being my go-to for the latest gear updates.
I look forward to using my background and passions to contribute to Key Concepts Marketing, helping to create growth, strategy, and success for the clients we work with!
UI/UX Website Developer
Ana has been the UI/UX website developer at Key Concepts Marketing since mid-2023. With over a decade of experience and certifications in Adobe Creative Cloud, HTML/CSS, graphic design, and Elementor Pro, she brings both technical skill and artistic vision to every project. Outside of work, Ana enjoys trail walks and creating art videos for her YouTube channel—passions that fuel her creative approach to web design.
Internal marketing departments are often overwhelmed with day-to-day tactical grind, which makes it difficult for marketers to put up their feet and focus on strategic initiatives. On the other hand, marketing agencies like Key Concepts Marketing specialize in creating and executing marketing strategies and have dedicated teams to work on each project, allowing us to be more responsive and adapt to changes quickly.
As a full-service marketing agency, we have more resources than solo marketers or internal teams, including access to the latest tools and technologies, as well as experienced professionals in various areas of marketing. This means that we are better equipped to handle complex projects and can provide our clients with a wider range of services than internal teams or solo marketers.
At Key Concepts Marketing, we have a more collaborative approach, which involves working closely with our clients to ensure that our marketing strategies are aligned with their overall business objectives. This ensures that the marketing efforts are more effective in driving business growth and meeting the client’s goals. In contrast, internal marketing teams may be limited by their organization’s culture and hierarchy, which can hinder their ability to be flexible and responsive.
An advantage of working with a marketing agency like KCM is our ability to keep up with the fast-moving industry trends and the ever-changing digital landscape. We have our finger on the pulse of the latest industry developments and are constantly learning and adapting to stay ahead of the competition. This allows us to quickly pivot strategies and stay ahead of the curve, ensuring our clients remain competitive.
